Slipstream Labs

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On Your Bookshelf? by Dan

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We make web apps, and products that our clients rely on to promote their brand, or their sales, and on this journey we’ve met some great people and have been introduced to some great reading material.

Here is a selection of three great books, must reads for any Digital focused business or start-up:

Four Hour Work Week: I was lucky enough to meet Tim Ferriss at the launch of the book in the UK, and he’s an inspirational character. The book is just like the man! Sure there are some way out ideas, and some outsourcing concepts that you might not ever use, but take away one or two gems and you will have made it worthwhile.

Boo Hoo: Who remembers Boo? You’re probably remembering it for all the wrong reasons – massive burn rate, bad management, product choice. It was the biggest web failure of the dot com boom, and it’s demise is documented well by it’s founders. I can’t imagine anyone making these mistakes again but its enjoyable and interesting to recap the story that shaped the dot com world we work in today.

Purple Cow: Seth Godin books are a must read for any marketeer, and for anyone involved in shaping a web product Purple Cow is a stand out book and a ‘read and read again’ must. Purple Cow asks the questions of your marketing strategy that you should be thinking of before taking any product to market. Great cover too!