Here and Now – Measuring Day 1 by
The leap of faith to start a new business is big – too big for some. I am here, now, looking at the clock on Day 1 of Slipstream Studio, and we have some great things to think about.
Slipstream Studio Ltd is to be a new Creative Digital Agency, fresh onto the web scene of the UK with some great ideas (and talented people) to serve clients wherever they should be {lets face it, distance cannot be a problem when video conferencing is free!}
With a path of experience covering client-side and agency work, the Slipstream Studio goals will ensure we deliver usable, great looking websites and design pieces that deliver results. And there is the key – our clients results are key, and we will know when we have got there by identifying the goals and the measurement criteria.
We look at each and every client with one eye on the impossible {that we will normally deliver}, and one in the real world, on measurable results. This can be site views, income, or simply growth – whichever suits you, our aim will be to measure the success of the project.
Sitting here on Day 1 we’re measuring success internally – £’s spent and goals achieved. There’s a lot to do with a new business, and we’re well on the way. The internet and our experience means we have a fully fledged company, and all of the tools we need to start working for the client, and not getting lost in our own paperwork, after only a few hrs. That’s progress.
So now it is onto the client work. Meetings to attend, hopes and dreams to listen to, and real products to deliver, and ones that DO deliver. We’ll be opening each client brief with the same questions.
- What are your goals?
- How will you measure success?
If you can answer those questions then we would be well on the way to formulating a successful project.
And there we are, before Day 2 has arrived, we have escaped the trap of looking inwards, and it’s already time to look out, and forward, at the client needs and goals.
