Stuck in a social cul-de-sac by
I just posted a great quote on Twitter:
“conversation is no longer limited to social cul-de-sacs like the phone”
// Hat tip to @ev and original quote from “Here Comes Everybody”, by Clay Shirky //
Now, we don’t hang our “Social Media Consultants” sign on the door just because it is cool, we’re a full service Communications agency, but this is a sure reminder of why conversation and storytelling across the full set of mediums is an important, and telling part of our clients activity.
Viewers eyeballs are fast-moving and keeping your presence in their field of attention is becoming a key point of interaction. As your story builds, and trust evolves, your call to action will start to reach the audience, resulting in your campaign achieving it’s goals.
Does it matter if each of these viewers comes to your actual website? Of course not, talking to each one within their comfort zone is going to build more trust and involvment than forcing them to change direction and re-focus.
As we build client programs we are ensuring energy is spent in building and educating users in the correct program of Social Media usage. What are you doing?
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