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When you are asked the question “How do you deal with SEO on your site” – how do you answer.
Do you have an SEO agency monitoring your site? Do you think about it at all?
There are lot’s of urban myths about how best to SEO your site to win great Google placement, but here’s on fact – SEO starts at home, and the best SEO is simply good content. Not only will this improve your sites Google Juice, but done well it should also be improving the readers (your customers!) experience.
Here are my top 5 tips to growing your own great SEO, and improving the readability of your posts:
1. Think about what you are writing, and not how many keywords there are in the first paragraph, write well and not only will Google like you, but your readers will too!
2. Write something definitive, and be the best. If your subject is ‘Growing a Cactus’ aim to be the best post on the internet about Cactus Growing, and think about the things to include that would make people read AND link to your post.
3. Think about your post title, and keep the title tight. This will mean when other writers describe, and link to, your post, they will be using the same or similar keywords as your title. Google will like the relevance of this.
4. Write, edit, re-write. Write your post and then take some time to edit it (maybe print it and edit by hand, or get someone else to read it). Check for relevance and distraction – stay on topic and conclude or close your post well. There’s nothing worse that losing your track in a post that rambles…
5. Make it easy to read. If your post is long – pages long, remember to make it easy for the reader to pick out the key points. The average person can read approx 250 words a minute (that’s about a normal page) so think about the length of the post and how long you expect the reader to spend. For long posts, bold the key facts, and provide section titles, so it’s easier for readers to scan, and still come to the same conclusion as someone who has read in detail.
SEO can start at home – follow some golden rules to ensure you can deliver great posts.
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Comments
Lawrence Curtis | 7:30 am on 28/08/09
Well written article and I completely agree. Most of the time the best advice is to write something that you would like to read. Start the debate! Google loves new content and your readers using your post as a topic of conversation will make it love you even more. So be friendly and invite others to help your google rank by just keeping them interested.
Companies like Slipstream Studio can really help you tap into people power, delivering easy to use systems like this one to converse and spread the word. The cost of checking your blog from time to time for harmful messages. Although this can be automated in most cases, is so minimal compared to what it would take in a pay per click campaign that it really is a no-brainer.
My point i think is that if your user base find something interesting enough then the search engines will!
Don’t you think?